weDo LIGHT & SOFT MASK 400ML

weDo/ Professional Light & Soft Natural Vegan Hair Mask for Fine Hair 400ml – The Light & Soft Mask is a natural hair mask great for fine hair, that leaves the hair soft and frizz-free. Designed in professional haircare labs following a minimalist formula, with no silicones or artificial dyes. Dermatologically tested with, 96% natural-origin ingredients including naturally-activated bamboo leaf water, this mask is vegan, cruelty free and in a recyclable tube with 50% Recycled plastic.

BENEFITS: The Light & Soft hair mask for fine hair leaves hair soft while reducing frizz. More intense than a conditioner, but just right for fine hair.

Vegan Society & Cruelty Free International certified
Professional performance & coloured hair friendly
96% natural origin ingredients*
Minimalist formula born in professional haircare labs
Formulated without silicones and artificial dyes
Made with naturally activated bamboo leaf leaf water
Dermatologically tested
Recyclable plastic jar made with 50% recycled material

*We calculate natural origin % based on ISO16128-2 which is an international standard used to determine the % of ingredients per products which are considered natural (unprocessed).

INGREDIENTS: Aqua/Water/Eau, Stearyl Alcohol, Hydrogenated Ethylhexyl Olivate, Cetyl Alcohol, Behentrimonium Chloride, Parfum/Fragrance, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Lactobacillus Ferment, Hydrogenated Olive Oil Unsaponifiables, Citric Acid, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Tocopherol

HOW TO USE: Apply to clean, damp hair (not scalp!). Leave for 3-5 minutes and rinse thoroughly. For best results towel dry hair first. Use weekly.

ABOUT weDO: weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ Professional offers a range of Vegan Society and Cruelty-Free certified products made with recycled and recyclable packaging and 86%-99.4% natural origin ingredients depending on the product.
Created by a small group of passionate individuals from Wella Company, with professional experts, hairdressers and everyday activists, each product has been designed with professional performance in mind, and with a minimalist approach, keeping only what’s necessary to deliver the benefits, free from sulphates, silicones and artificial dyes.
weDo/ Professionals strives to be as responsible and holistic as possible, by not only looking at composition and quality of ingredients, but also the sustainability of the packaging, animal welfare, and overall human impact.
By partnering with Plastic Bank, weDo/ Professional helps to fight against plastic pollution entering the oceans, while alleviating poverty empowering disadvantaged communities to turn pollution into wealth, by donating 1% of our net revenue to remove plastic from the environment with Plastic Bank, for every 1 weDo Product sold, Plastic Bank removes 8 bottles from the environment.
The range also includes dual-benefit hybrid products that can be used on the hair and body. weDo/ Professionals offers high performance natural products that improve the condition of your hair, your body and the planet!

RECOMMENDED WITH: weDo Light & Soft Shampoo and Conditioner, Leave-on products. AWARDS: weDo/ has been awarded as Best Sustainable Haircare Brand at Marie Claire’s UK Hair Awards 2021.

COUNTRY OF ORIGIN: Germany – Vegan, Cruelty-Free Certified, Eco-friendly, Clean, Minimalist formula, Natural Origin, Dermatologically tested, silicones and artificial dyes Free Mask