Pureology Hydrate Soft Softening Treatment 200ml

The Pureology Hydrate Soft Softening Treatment 200 ml is a deeply nourishing, ultra-creamy mask designed as a weekly ritual for dry, colour-treated hair. Enriched with premium hydrating ingredients and olive extracts, this luxurious formula penetrates deeply to restore softness, silkiness, and shine—while enveloping hair in an indulgent aromatherapy blend of cardamom, cedarwood, and sandalwood.

Key Features & Benefits

• Intense Hydration & Softness

  Infused with Shea Butter and Almond Oil, it nourishes hair deeply to visibly improve texture and manageability.

• Restores & Repairs

  Fills gaps in hair fibres and helps mend breakage, resulting in smoother, healthier-looking strands.

• Shine & Frizz Control

  Boosts natural shine and tames frizz for a polished, salon-quality finish.

• Colour Protection & UV Shield

  Powered by Pureology’s signature AntiFade® Complex, as well as Sunflower Seed Extract and Vitamin E, it guards colour vibrancy and protects against environmental stress.

• Vegan & Sulfate-Free

  A clean, professional-grade formula free from sulfates, parabens, mineral oils, and animal-derived ingredients.

Ideal For

Individuals with dry, brittle, or colour-treated hair seeking an intensely hydrating weekly treatment that restores softness, shine, and manageability while preserving colour and smoothing frizz.