Redken Professional Shades EQ Gloss Demi Permanent Color

Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:
It’s the healthier way to tone – using acidic demi permanent color after lightening is best
There’s no lift- so no need to worry about banding or harsh regrowth
SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:
Ammonia-free formula, Acidic pH
Liquid consistency is perfect for: toning, refreshing, and glossing
Mix of direct and oxidative dyes
Blend 50% gray with a sheer result
Gentle processing for ultimate condition and shine

HEAR FROM OUR STYLISTS:
“I use Shades EQ on all my celebrity clients” – Tracey Cunningham
“Want freedom with customized glossing? With SEQ, there is no lifting action and no banding created” – Jamie Sea, @prettylittleombre
“Shades EQ breathes life into my color creations” – Elizabeth Faye

LEARN MORE ABOUT WHAT’S NEW WITH SHADES EQ>

AWARDS:
2014LaunchPadReaderChoice Launchpad 2014 Reader’s Choice Award
Best Demi-Permanent Haircolor