Redken Professional Shades EQ Gloss Demi Permanent Color 60ml

Most of your favourite shades are now available with bonder inside. Head over to our separate listing for further information.

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Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

Shades EQ is the only liquid acidic formula, which means:
It’s the healthier way to tone – using acidic demi permanent color after lightening is best
There’s no lift- so no need to worry about banding or harsh regrowth
SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner

STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS:
Ammonia-free formula, Acidic pH
Liquid consistency is perfect for: toning, refreshing, and glossing
Mix of direct and oxidative dyes
Blend 50% gray with a sheer result
Gentle processing for ultimate condition and shine

HEAR FROM OUR STYLISTS:
“I use Shades EQ on all my celebrity clients” – Tracey Cunningham
“Want freedom with customized glossing? With SEQ, there is no lifting action and no banding created” – Jamie Sea, @prettylittleombre
“Shades EQ breathes life into my color creations” – Elizabeth Faye

LEARN MORE ABOUT WHAT’S NEW WITH SHADES EQ>

AWARDS:
2014LaunchPadReaderChoice Launchpad 2014 Reader’s Choice Award
Best Demi-Permanent Haircolor.

HOW TO USE:

• Mix in a 1:1 ratio with Shades EQ Processing Solution
• If desired, mix Shades EQ Gloss Crystal Clear with your chosen Redken gloss colour to lessen or lighten the tone of your formula 
• Process the combined Redken gloss hair colour and processing solution for 20 minutes
• Maintain your lustrous gloss hair colour and shine with specialised colour protecting products from the Color Extend range.

ACTIVE INGREDIENTS IN REDKEN HAIR COLOUR GLOSS:

• Cationic Complex
  Positively charged ingredients easily bind to the hair to condition, detangle, smooth and increase manageability
• Keracare
  With xylose to provide heat protection and help prevent breakage
• Coconut Oil
  Protects hair’s vibrancy.

Ideal for

PROFESSIONAL USE ONLY.