Wella Illumina Opening Pack 37 Tubes

Ilumina Color brings the wonder of light to Wella Professionals’ portfolio. With Light Reflection up to 70% more, you’ll get sheer, permanent color that’s luminous in all kinds of light. Achieve up to 100% gray/white coverage with Illumina Color for superior hair protection. Wella’s new color line complements the hair color it currently offers. Illumina Color is available in multiple shades and is compatible with any developer. The MICROLIGHT technology encapsulates metals left on hair to protect it and maintain its clarity. Wella Professionals Illumina Color lets you see color in a whole new light. Illumina Color’s average revenue increase is 5.6%. The survey was conducted in July 2013 with 67 hairdressers in the USA using Illumina Color. Wella Professionals is introducing the wonder of light with ILLUMINA COLOR, a premium brand. The color is sheer and luminous. With 100% gray coverage, it has Color after Color compared to the next biggest leading permanent color brand. Explore the wonder of color with Color after Color. Take part in the ILLUMINA COLOR CREATIVE TEAM by spreading the word. Maximum grey/white coverage up to 100% with a sheer effect. Features: Introduces Wella Professionals to the wonder of light. The color is sheer and permanent, and luminous in all light conditions, with up to 70% more light reflection It protects and covers grey and white hair up to 100% with a sheer finish The Wella Color line complements the company’s current offerings Suitable for any developer How To Use: Wella’s new color service complements its current color offering. Please follow the instructions on the packaging.