Alterna Hair Infinite Color Hold Shampoo 250ml

A sulfate-free shampoo that maintains colour and vibrancy.   Extend the life of your colour and shine for up to 70 days* with Alterna Infinite Color Hold Shampoo. This sulfate-free shampoo maintains colour vibrancy and shine, with natural ingredients that nourish and care for hair. With a hydrating, gentle formula, this shampoo minimises colour fade while maintaining moisture levels. Suitable for any hair texture from straight to curly to coily, it helps restore health and youth to hair, for enhanced shine, manageability and strength.   What does Alterna Infinite Color Hold Shampoo do? Prevents colour fade Gently cleanses Hydrates and protects hair   Who is Alterna Infinite Color Hold Shampoo for? Colour-treated, dry hair Straight, wavy, curly and coily hair   What else should I know about Alterna Infinite Color Hold Shampoo? Sulfate-free shampoo for coloured hair Enriched with antioxidants and fatty acids to protect colour Fragranced with Green Tea & Raspberry Free from sulfates, parabens, phthalates and synthetic colours 250ml   *Based on a clinical study with use of Alterna Infinite Color Hold Shampoo, Conditioner & Dual-Use Serum vs. untreated hair.