Wedo Light & Soft Shampoo 100ml

weDo/ Professional Light & Soft Low Foam, Sulphate Free Shampoo 100ml – Who said cleansing hair needs foam? This low foam shampoo with a minimalist formula, with no Sulphates or silicones, gently cleanses the scalp and hair, leaving it soft and manageable. Dermatologically tested, with 94% natural-origin ingredients, including naturally-activated bamboo leaf water, this cruelty free and vegan shampoo is great for fine hair that needs gentle cleansing. It comes in a recyclable bottle made of 75% recycled material. BENEFITS: This minimalist low-foam formula gently cleanses your hair and scalp, leaving it soft to the touch, ideal for fine hair. Vegan Society & Cruelty Free International certified Professional performance & coloured hair friendly 94% natural origin ingredients* Minimalist formula born in professional haircare labs Formulated without Sulphates, silicones and artificial dyes Made with naturally activated bamboo leaf leaf water Dermatologically tested Recyclable shampoo bottle with 75% Recycled material *We calculate natural origin % based on ISO16128-2 which is an international standard used to determine the % of ingredients per products which are considered natural (unprocessed). INGREDIENTS: Aqua/Water/Eau, Cocamidopropyl Betaine, Sodium Methyl Oleoyl Taurate, Sodium Lauroyl Sarcosinate, Parfum/Fragrance, Phenoxyethanol, Sodium Benzoate, Bambusa Arundinacea Stem Extract, Lactobacillus Ferment, Citric Acid, Polyquaternium-10, Ethylhexylglycerin, Leuconostoc/Radish Root Ferment Filtrate, Sodium Acetate, Sodium Chloride, Tocopherol, Sodium Citrate HOW TO USE: This is a low foaming shampoo so you just need to apply, add water as you lather and massage all around your scalp. Rinse thoroughly and repeat. Rinse and repeat if when hair is very oily. ABOUT weDO: weDo/ Professional is a new eco-ethical haircare brand that is on a mission to help people transition to a happier, healthier, & more sustainable lifestyle through acts, not words. weDo/ Professional offers a range of Vegan Society and Cruelty-Free certified products made with recycled and recyclable packaging and 86%-99.4% natural origin ingredients depending on the product. Created by a small group of passionate individuals from Wella Company, with professional experts, hairdressers and everyday activists, each product has been designed with professional performance in mind, and with a minimalist approach, keeping only what’s necessary to deliver the benefits, free from sulphates, silicones and artificial dyes. weDo/ Professionals strives to be as responsible and holistic as possible, by not only looking at composition and quality of ingredients, but also the sustainability of the packaging, animal welfare, and overall human impact. By partnering with Plastic Bank, weDo/ Professional helps to fight against plastic pollution entering the oceans, while alleviating poverty empowering disadvantaged communities to turn pollution into wealth, by donating 1% of our net revenue to remove plastic from the environment with Plastic Bank, for every 1 weDo Product sold, Plastic Bank removes 8 bottles from the environment. The range also includes dual-benefit hybrid products that can be used on the hair and body. weDo/ Professionals offers high performance natural products that improve the condition of your hair, your body and the planet! RECOMMENDED WITH: weDo Light & Soft Conditioner and Mask, Leave-on products. AWARDS: weDo/ has been awarded as Best Sustainable Haircare Brand at Marie Claire’s UK Hair Awards 2021. COUNTRY OF ORIGIN: Germany – Vegan, Cruelty-Free Certified, Eco-friendly, Clean, Minimalist formula, Natural Origin, Dermatologically tested, Sulphates silicones and artificial dyes Free Shampoo